Program summary
TOTAL WASTE RECEIVED BY 9/30/2024: 1,686,997.97 kg (or 1,686 tons)
TOTAL FOOD DONATED UNTIL 9/30/2024 : 337,399.79 kg (or 337 tons)
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On
The City of Santo André and Semasa (Santo André Municipal Environmental Sanitation Service) launched the Moeda Verde project in November 2017.
The action aims to raise awareness among city residents, especially those living in poor communities, about the importance of separating wet and dry waste and conscious consumption.
The idea is to encourage families to exchange recyclable waste for food. For every 5kg of recyclables delivered, the resident receives 1kg of produce – fruits, vegetables and greens.
The pilot project was implemented at the Gypsy Center, in Utinga .
On average, every 21 days, a mobile agency visits the Centers to exchange waste for fresh food, which is purchased from urban rural producers in the city and also through the Food Bank.
How it Works
Transverse Process
Moeda Verde is based on the concept of waste, but also encompasses food safety and healthy eating. By encouraging the recycling process and proper waste separation, Semasa also aims to reduce the volume of waste sent to the Santo André Landfill, extending its useful life.
Frames
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11/22/2017 - Launch of Moeda Verde at Núcleo dos Ciganos - location chosen to house the pilot project.
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April 2018 - Representatives from Amparo (in the interior of SP) visit Semasa to learn more about the project.
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04/24/2018 - Start of exchanges at the Capuava Center.
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06/05/2018 - A six-month assessment of the project reveals that 6.5 tons of recyclable waste have already been received from residents.
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June 2018 - The city of Amparo starts 'ViaVerde', a project inspired by Moeda Verde, which also exchanges trash for fruit and vegetables.
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September 2018 - Representatives from Itapetininga (SP) visit Semasa to learn more about the program.
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09/17/2018 - Announcement of the expansion of the program to 4 more locations by the end of the year.
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3/19/2019 - Capuava Center collects the largest amount of waste in the program to date. 2,452.1 kilos of recyclable waste were delivered.
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11/22/2019 - Moeda Verde completes 2 years with a 300% increase in the delivery of recyclables from one year to the next.
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02/14/2022 - Representatives of the city of Leme learn about the Moeda Verde initiative
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03/14/2022 - Federal Deputy Alexis Fonteyne learns about the Green Currency program
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05/16/2022 - Representatives from São Carlos visit Santo André to learn about the Green Currency program
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12/14/2022 - Moeda Verde and Moeda Pet programs become law in Santo André
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02/05/2023 - Moeda Verde reaches 1 million kilos of recyclables received
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06/25/2023 - Francisco Morato debuts recycling project inspired by Moeda Verde